Content drives search engine optimization and email and social media marketing, providing fuel for everyone.
In February 2025, content marketers will almost certainly be targeting Valentine’s Day, but they may also consider the creators of the cartoon “Peanuts,” Pet Rocks, movies, “Cinderella,” and engaging shoppers.
The following are five content marketing ideas for your business.
Think of Charles M. Schulz
“Peanuts” comic creator Charles Schultz died in February 2000.
American cartoonist Charles Schulz died on February 12, 2000.
Schulz created the popular “Peanuts” comic strip in 1950 and introduced the world to Charlie Brown, Snoopy, Woodstock and many other engaging characters.
The anniversary of Schulz’s death presents a content marketing opportunity for retailers with licensed “Peanuts” products. For example, publishing a commemorative blog post seems appropriate for knitting purveyor Stitch & Story, which has a “Peanuts” collection.
Stitch & Story has a clear connection to “Peanuts” products.
However, the “Peanuts” connection may go beyond licensing. Almost any content marketer should be able to find links, publish articles or nostalgic essays.
For example, an online store selling musical instruments might post a new review of the jazz album “Peanuts Greatest Hits” by the late pianist Cinve Guaraldi.
Additionally, any Schulz or “Peanuts” content published in February 2025 may also be useful on October 2, when the comic itself celebrates its 75th anniversary.
Pet Designs (Insert Product) Video
The Pet Rock fad made Gary Dahl a millionaire.
In 1975, Gary Dahl had an idea that demonstrated the power of advertising and copywriting. Sell the stones.
According to published reports, Dahl invented the “Pet Rock” fad while chatting with friends about pets at a bar.
He soon sourced small, smooth stones from beaches in Mexico, wrote a 32-page instruction and care manual, and secured two investors to bring the products to market. By February 1976, over a million “Pet Rocks” had been sold at an average price of $4.
Dahl was an instant millionaire.
In February 2025, savvy content marketers could borrow from Dahl’s ideas and create videos about their pet products. The content doesn’t have to be about the actual “fart”, but it should be a fun way to promote the products the store sells.
World Film Day
The new Captain America movie coming out in February is an opportunity for content marketers.
Celebrated on the second Saturday of February (8th in 2025), Global Film Day aims to promote the film industry and recognize the cultural impact of movies like Captain America.
For content marketers, this event is an opportunity to include movie-themed keywords in articles that showcase the products the business sells and the markets they serve.
Content can take several forms.
- Articles about how a particular film influenced products,
- movie reviews,
- Videos, posts and podcasts about the cultural impact of the film industry.
Disney’s Cinderella celebrates 75 years
Cinderella is the inspiration for many how-to articles.
Disney’s classic animated film “Cinderella” was first released on February 15, 1950 and became an instant hit with parents and children alike.
The story contains themes of love, home and transformation that still resonate with consumers.
There are several approaches content marketers could take with “Cinderella,” but one of the best might be how-to and how-to posts. Here are some examples of article titles. Anyone could provide step-by-step instructions and a recommended product list with the items the store sells.
- Kitchenware store: “Create an anniversary dinner with a Cinderella-inspired table setting.”
- In a women’s clothing store: “Incorporating princess elements into modern wardrobes.”
- Seller of garden supplies: “Landscape inspiration from Cinderella’s castle grounds.”
- Cleaning supplies store: “The Art and Science of Floor Cleaning.”
Start the monthly update
Men’s Warehouse sends a monthly reward points update.
This idea comes from the software-as-a-service industry, where lifecycle marketers share performance statistics and updates with customers.
For example, clothing retailer Men’s Warehouse regularly sends out rewards points, updating shoppers on their points balance and encouraging their use.
In February, content marketers could launch a monthly update tailored to loyal shoppers. This could include rewards information, similar to Men’s Warehouse, but go further, with blog posts, discounts on new products and early access to items.
The goal is to give customers an ongoing reason to engage.