So -called “Face videos” use voice comments, animations and pictures to tell the story, education or entertainment. In the context of electronic trade, this relatively easily created videos promote items and build confidence.
Video is a great way to demonstrate products and convert customers. Business retailers often place videos on the website of electronic trade, social media and advertising.
The only drawback is production. Compared to a blog post or text advertising in search, video production is expensive and requires a much higher level of skills. Therefore, some small and medium -sized electronic store businesses avoid videos completely.
Faceless video with AI support
Online traders produced “without the face” of the video before this term became a fashion word. Tools such as animot have been allowed for such videos for 15 years as in the recent example below.
These tools greatly make video creating, but the production bar was still above the reach of some traders. Fortunately, generative artificial intelligence made it possible to produce video without face for almost every electronic trade.
Consider an anonymous video process of video.
- Generating ideas. Generative models of artificial intelligence – Chatgpt, Gemini, Claude and Grok – can help create ideas for face -free videos.
- Scripting and storyboarding. Artificial intelligence tools, such as Jasper and Copy.Ai, allow writing scripts, although many other artificial intelligence models can create video scripts.
- The collection of visuals. For this step, an electronic store can use products in combination with images or video generated by artificial intelligence from tools such as Midjourney, Grok or Pika.
- Voice recording. It can be a real recording or sound generated by artificial intelligence from elevenlabs, murf.ai and others.
- Edit video. Use AI, people or combinations.
Generative AI can help throughout the process. Multiple platforms with artificial intelligence perform almost all these steps based on a challenge or two.
Why Faceless Videos?
Artificial intelligence allows you to create anonymous electronic store videos almost as easily as to ask Chatgpt to rewrite a copy of Google Ads. But why should online traders use such videos at all?
The answer is more sales – five ways.
Video ad. Most common digital advertising platforms, from Facebook and Instagram META to Snapchat and Google Ads, support video formats. These platforms report that the video in ads increases performance. The 2023 meta -analysis showed a 35% improvement in the number of clicks on vertical reel ads containing video with sound.
Product presentation. Videos showing and describing the product and its functions can appear directly on its detailed website. This common practice supports conversation. With an automated workflow using Zapier (or similar) and generative artificial intelligence tools described above, a trader could create an anonymous product video for each item in the store.
Customer service. The same workflow with artificial intelligence for products could also generate customer service videos that would deal with the principles of returning, returning or often asked questions.
Content marketing. Several AI tools can convert a blog post or product description to an anonymous video that traders can put on an item page or distribute via YouTube.
Marketing on social networks. Finally, videos are managed by modern marketing on social networks and free -free versions – in full or with the exception of vertical shorts – they can work on almost every platform, from youtube to meta.
Faceless or people?
Faceless videos are not perfect.
Some users report that versions without a face do not build confidence as well as a human spokesman. A person who says, “Hi, I’m Bob Smith, and I want to tell you why I love this product,” has a more emotional influence than a comment.
In addition, some social media platforms – especially Tiktok – prefer videos with people like influencers talking directly to the camera.
However, face -free videos can help electronic stores improve advertising, demonstrate products, provide customer information and produce engaging content.
And thanks to the ever -improved AI, this type of video is made quite easily.